Super Brand Day Campaign
In the fast-moving world of social commerce, effective content needs to balance brand storytelling with performance-driven creative. For The Ordinary, Planova produced a series of TikTok Shop advertising assets designed to introduce products through authentic, engaging, and platform-native content.
The pop-up experience transformed everyday campus spaces into interactive brand touchpoints, allowing students to discover the new product through hands-on engagement, educational messaging, and social-first content moments.
